The Five “Next” Steps for Lead Generation
So you wrote a terrific blog post, offered your potential lead a free ebook about a problem or goal they have, and now all they have to do is give you their email address. And they do! Now what? What...
View ArticleContent’s Connection to Lead Generation
If you’re like most marketers, lead generation is your top challenge. We know because HubSpot’s State of Inbound Marketing Report for 2017 told us so. As challenging as it can be getting people to...
View ArticleHow to Land the First Customer
Oh, that first customer: so hard to actually land! Earning your first sale today entails lead nurturing, a.k.a. providing content your prospects look for to solve their problems and reach goals. (In...
View ArticleBoosting Flat Traffic
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around....
View ArticleMeasuring Vanity Metrics
One day, you check your social media metrics and notice that not only are you gaining a ton of followers, but they’re liking your posts left and right! Wow, you’re really popular!! Great, right? Sure,...
View ArticleAttract Franchisees with Smart Marketing
Franchise opportunity you want to sell? Check. Build-your-business plan all ready for franchisees, with pretty much all the kinks worked out? Double check. Now, all you need are buyers. If you build a...
View ArticleConfirmshaming Forms: Worth the Risk?
Remember Don Rickles? He was a great stand-up comedian known throughout the world as the greatest “insult” comedians of all time. (An example – to film director Martin Scorcese: “Marty … somebody get a...
View ArticlePurchased Email Lists: Worth the Risk?
Do you? Can you? Should you? When it comes to purchased email lists (for marketing) the divide is oh-so-REAL. Some folks are against it vehemently: it could effectively ruin your email marketing...
View ArticleLead Generation: Copywriting Quick Tips
Got leads? Of course you do! But you want more. And you want them to be highly targeted! And the best way to pursue qualified lead generation? With content. Lots and lots of content! HIGHLY...
View ArticleSocial Media Trends: Our Top 5 for 2022
1. TikTok will continue to evolve as a legitimate, useful tool for marketers. Remember long ago (…last year) when TikTok was a social media channel ‘just for teens?’ Not anymore! It’s a terrific...
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